Not every movie is suited for 3D and Dolphin Tale is definitely one that should’ve been left to swim in 2D waters. executives could squeeze extra dollars out of parents. The only logical reason for it being projected in this format is to make sure Warner Bros. Gimmicky moments featuring characters or props dangling off the screen to exploit the presence of 3D are not at the forefront of this movie. It’s easy to see why this story looked perfect for an inspirational family movie, but, it’s not as clear as to why the film needed to be told in digital 3D.įew scenes in Dolphin Tale get enhanced by the extra depth that 3D offers, while the naturally lowkey nature of the film's events means it’ll be easy for moviegoers to forget they’re even watching something in 3D.
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But a big exception came from the 2011 feature Dolphin Tale, a kid’s movie in the vein of Free Willy about an aquarium rescuing a dolphin with a busted tail.
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Most of these were computer-animated movies full of massive spectacle. After all, families buy multiple tickets to see movies and with the price surcharges on 3D screenings, that can add up to a lot of extra coins for studio executives. Joe: Retaliation.įamily movies were all the rage at the height of the digital 3D boom. He would continue to work in the domain of digital 3D for subsequent projects like Justin Bieber: Never Say Never and G.I. Going down the 3D route didn’t help Step Up 3 at the domestic box office, but it did end up foreshadowing director Jon M. The result was an erratic use of 3D that failed to make a case for the dance movie genre having a permanent place in this format. While the dances scenes in Step Up 3 did feature a lot of pizzaz flying out at the audience, the stretches focused on the melodramatic personal lives of the main characters didn't utilize this format at all. All that preparation still doesn’t make the concept of a dance movie projected in digital 3D any less puzzling, though, since this genre has largely avoided strutting over to this extra dimension. Step Up 3D was filmed in the format and the big dance-filled set pieces were conceived to take advantage of this new shooting style.
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Sure, lots of later entries in franchises have adopted the 3D format for marketing purposes, but how many of them were part of a series of dance movies? Released to theaters as Step Up 3D, in August 2010, the film was no Clash of the Titans where a 2D movie got hastily rushed into the 3D format. Rather than using 3D for more thoughtful subversive means, The Cabin in the Woods just used ill-suited digital 3D technology to dilute its imagery. But thanks to digital 3D screenings inherently dimming the image of a movie, The Cabin in the Woods was reduced to being a murky visual experience that earned the scorn of sites like CNET. The cinematography and nighttime setting of The Cabin in the Woods make use of dim surroundings, which wouldn’t be a problem to watch on a normal 2D projector. This turned out to be a poor move, as the project just wasn’t designed for 3D, especially in terms of lighting. Instead, it was announced in early 2010 that the film would be converted into the format in post-production. Unfortunately, The Cabin in the Woods was not designed to tweak the nose of horror movies using 3D as an easy way to make money.
But one thing it didn’t subvert was 3D, a domain that’s long been a go-to format for horror films. The Cabin in the Woods was a darkly humorous take on classic horror fare that found thoughtful subversions of typical horror film motifs. RELATED: James Cameron Explains Why the New ‘Avatar’ Movies Won’t Be in High Frame Rate Whatever the reasoning, it’s baffling to look back on these seven movies and realize that they were all given the digital 3D treatment, in pursuit of the lightning in a bottle success of Avatar. Maybe it’s because of the genres they inhabit or the directors in charge of the individual films or even just the way these motion pictures were released. Given this success, it was no surpise to see that, for a period of time, most superhero movies and animated family films were released in 3D.Īlthough the format has become less popular, that period of #D-mania meant that some unexpected titles were released as a 3D experience. Nearly every major movie that was aiming to make some kind of splash at the box office was given a digital 3D presentation, especially once Avatar became a box office phenomenon largely based on its revolutionary use of digital 3D. Though, today, digital 3D has a significantly subdued presence in the cinema landscape, there was a period in the late 2000s and early 2010s where it seemed like digital 3D was everywhere.
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